Behind the Scenes: The Links and Chains Collection

2020-12-18

For many long months we have been planning one of our biggest launches to arrive at Oak and Luna: The Links and Chains Collection. From long nights, facing a pandemic in the mix, and many Zoom calls, our team has been living the words links and chains on repeat. We are super excited to finally reveal all this newness to all of you and seeing months work brought to life!

INSPO

We were on the search to inject some playfulness into Oak and Luna. The Links and Chains Collection consists of pieces that were designed to tell a story- your story. From statement to minimal- each piece is designed with the intent to twist up your layering game. Each chain was designed with the intent to layer. Layer your chains with different meanings and get playful with different textures to build your story and to reflect all moods, attitudes, and moments.

BTS

The photoshoot for the Links Collection was inspired by natural light with a very summer/ spring color palette. With earthy tones, the theme for the shoot is about being present, being here, reconnecting to yourself and to nature. With the year of uncertainty we were all faced with, there’s one thing we know for sure, connecting to me, myself and I- is always essential. This is what inspired our shoot and collection, to create a collection that is designed to express who you are, how you feel, and to capture memories.

MEET: THE CHAINS

What we love about each piece in the collection is that they represent all that is you. Most of the pieces were designed to be customized with names or words of your choice, so that each really is a personal piece. Our bracelets include the classic Showstopper Link Bracelet, as well as the Charmer Link Bracelet which can be customized with fun tags with characters, as well as initials. We have our customizable chains which are the Link Chain Name Necklace, the Chain Reaction Initial Necklace, and the What’s My Name Link Choker- a playful take on our classic A to Z Choker. Lastly, we have the Play it By Ear Link Earrings!

Shop Our Link Jewelry Collection

Tally Moran
WRITTEN BY

Toronto girl, born and raised, thriving on the buoyant pulse of fashion and can be found listening to Starbucks’ playlists, Tally is the voice behind the Oak and Luna Blog and our social media.



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