THE ALL HOURS STORY
We sat down with Stephanie Gottlieb who reveals what ignites her, why she designs jewelry that storytells + some expert styling advice.
On Inspiration & Identity
What inspired you to create a collection that reflects the rhythm and reality of a woman’s life - at ALL HOURS? "It was important to me to create a collection of wearable pieces that feel current but also personal - something you don’t have to take off when you move between roles in your day. These are pieces that live with you, not just on you."
What message do you hope women take away when they wear these pieces?
"I hope they feel seen. That the chaos, the ambition, the love, the strength - it’s all part of their story, and these pieces are made to reflect that story."
Where did the creative spark for the ALL HOURS collection begin?
"I was really excited by the opportunity to partner with Oak & Luna and offer our clients something more accessible, while also reaching a new audience. The collection honors design codes from both parties and focuses on versatility and personalization."
Who was the woman you had in mind while designing this capsule?
"I designed pieces that I would wear - for the woman who is on the move and loves to look put together in a tee shirt and jeans or a power suit."
SHOP THE COLLECTION What message do you hope women take away when they wear these pieces?
"I hope they feel seen. That the chaos, the ambition, the love, the strength - it’s all part of their story, and these pieces are made to reflect that story."
Where did the creative spark for the ALL HOURS collection begin?
"I was really excited by the opportunity to partner with Oak & Luna and offer our clients something more accessible, while also reaching a new audience. The collection honors design codes from both parties and focuses on versatility and personalization."
Who was the woman you had in mind while designing this capsule?
"I designed pieces that I would wear - for the woman who is on the move and loves to look put together in a tee shirt and jeans or a power suit."
On Empowerment & Storytelling
You’ve spoken about designing jewelry that tells a story. What story does this collection tell?
"It’s about honoring the full spectrum of who we are - how we move through the day, how we show up for ourselves and others, and how we carry our memories, milestones, and mantras. Each piece is a nod to that layered life."
How do you see jewelry as a tool for self-expression and empowerment?
"Jewelry is one of the most intimate things we wear. It often symbolizes an intention, a connection, or a moment in time. When a piece resonates with you, it becomes more than just style, it becomes part of your story."
Who did you have in mind when designing this collection?
"Women like me and the women I surround myself with. We’re doing a million things and we still want to feel put together. These pieces were designed to move with you wherever you’re going."
"It’s about honoring the full spectrum of who we are - how we move through the day, how we show up for ourselves and others, and how we carry our memories, milestones, and mantras. Each piece is a nod to that layered life."
How do you see jewelry as a tool for self-expression and empowerment?
"Jewelry is one of the most intimate things we wear. It often symbolizes an intention, a connection, or a moment in time. When a piece resonates with you, it becomes more than just style, it becomes part of your story."
Who did you have in mind when designing this collection?
"Women like me and the women I surround myself with. We’re doing a million things and we still want to feel put together. These pieces were designed to move with you wherever you’re going."
On Collaboration & Craft
What made Oak and Luna the right partners for this collaboration?
"Oak and Luna has such a strong sense of who they are and what they offer. They understand personalization in a way that feels really modern, and their audience is incredibly engaged. We aligned right away on wanting to create something personalized and wearable."
Can you walk us through the creative journey - from the first conversation to the final designs?
"It was always important to pull design codes from both brands. We started by exploring silhouettes, personalization details, and materials that could be worn by women on the go. There were a lot of prototypes and edits - refining scale, weight, and texture until each piece was perfected."
What materials did you choose, and how do they reflect the story you wanted to tell?
"We worked with gold vermeil, sterling silver, and enamel. These are high-quality, but still accessible. The idea was to make pieces that feel elevated enough to be your go-tos, without being too precious to wear every day."
Is there one piece in the collection that you feel truly captures the heart of the capsule?
"My favorite is the large initial pendant worn on a nylon cord. It makes such a statement, is personal to the wearer, feels super on-trend, and feels like something the woman I was envisioning when we started this collaboration. This piece can be worn year round with a white tshirt in the Spring and Summer, and layered with knits for Fall and Winter. It’s bold, evergreen, and playful, with a cool girl vibe."
Do you have any styling tips for wearing the pieces solo or layered?
"Mix metals and textures and don’t overthink it. I do love the bold initial necklace with the cord on its own, but otherwise, I love to choose pendants that mean something to me and style them all together. Stack the rings, always, mixing our mantra bands with diamond eternity or stack bands to create a playful stack."
"Oak and Luna has such a strong sense of who they are and what they offer. They understand personalization in a way that feels really modern, and their audience is incredibly engaged. We aligned right away on wanting to create something personalized and wearable."
Can you walk us through the creative journey - from the first conversation to the final designs?
"It was always important to pull design codes from both brands. We started by exploring silhouettes, personalization details, and materials that could be worn by women on the go. There were a lot of prototypes and edits - refining scale, weight, and texture until each piece was perfected."
What materials did you choose, and how do they reflect the story you wanted to tell?
"We worked with gold vermeil, sterling silver, and enamel. These are high-quality, but still accessible. The idea was to make pieces that feel elevated enough to be your go-tos, without being too precious to wear every day."
Is there one piece in the collection that you feel truly captures the heart of the capsule?
"My favorite is the large initial pendant worn on a nylon cord. It makes such a statement, is personal to the wearer, feels super on-trend, and feels like something the woman I was envisioning when we started this collaboration. This piece can be worn year round with a white tshirt in the Spring and Summer, and layered with knits for Fall and Winter. It’s bold, evergreen, and playful, with a cool girl vibe."
Do you have any styling tips for wearing the pieces solo or layered?
"Mix metals and textures and don’t overthink it. I do love the bold initial necklace with the cord on its own, but otherwise, I love to choose pendants that mean something to me and style them all together. Stack the rings, always, mixing our mantra bands with diamond eternity or stack bands to create a playful stack."
On Personal Connection
What does “ALL HOURS” mean to you personally?
"It means embracing the fullness of your life - from your morning coffee run, to your meetings, to your after-hours routine. Not separating your “day self” from your “night self,” your professional side from your personal side. It’s about showing up - authentically - at ALL HOURS."
If a woman wears one of these pieces on a day she needs courage, what do you hope it gives her?
"I hope it reminds her of her strength. That she's not alone. That she’s already carried herself through so much - and this is just another hour in the story she’s writing."
Is there a piece you’d gift to someone close to you, and why?
"I love the “Good Vibes” cigar band to remind one not to take things too seriously. I would love this on my sister, stacked with her diamond eternity band for a bit of edge."
SHOP THE COLLECTION
"It means embracing the fullness of your life - from your morning coffee run, to your meetings, to your after-hours routine. Not separating your “day self” from your “night self,” your professional side from your personal side. It’s about showing up - authentically - at ALL HOURS."
If a woman wears one of these pieces on a day she needs courage, what do you hope it gives her?
"I hope it reminds her of her strength. That she's not alone. That she’s already carried herself through so much - and this is just another hour in the story she’s writing."
Is there a piece you’d gift to someone close to you, and why?
"I love the “Good Vibes” cigar band to remind one not to take things too seriously. I would love this on my sister, stacked with her diamond eternity band for a bit of edge."
SHOP THE COLLECTION