To the extent the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (effective January 1, 2023) (collectively, the “CCPA”), applies, this CCPA Privacy Notice (“CCPA Notice”) describes how House of Brands LLC (together with its subsidiaries and affiliates, the “Company,” “we,” “us,” or “our”) collects, uses, discloses, and shares “Personal Information” (as defined below) relating to California residents (“Consumers” or “you”) in connection with the operation of our business. Any terms defined in the CCPA have the same meaning when used in this CCPA Notice.
This CCPA Notice is an integral part of our Privacy Policy, and thus, definitions used herein shall have the same meaning as defined in the Privacy Policy. When we refer to “Personal Data” under our Privacy Policy, it shall also mean “Personal Information” as defined under the CCPA.
This CCPA Notice applies to Personal Information, which is collected directly or indirectly while using our Services or in order to provide our Services.
If you wish to learn more about your California privacy rights, you may visit https://oag.ca.gov/privacy/consumer-privacy-resources.
We collect Personal Information which is defined under the CCPA as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device, all as detailed in the table below.
Personal Information does not include: Publicly available information that is lawfully made available from government records, that a consumer has otherwise made available to the public; De-identified or aggregated consumer information; Information excluded from the CCPA’s scope, such as: Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA) and the Driver’s Privacy Protection Act of 1994.
We may disclose your Personal Information to a contractor or service provider for a business purpose (as such term is defined under the CCPA). When we disclose Personal Information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except for performing the contract. We further restrict the contractor and service provider from selling or sharing your personal information.
Below we detail the categories of Personal Information that we collect, share for a business purpose and the categories of recipients to whom we disclose (within the last 12 months)
| Categories of Personal Information we collect | Collected | Categories of third-party recipients to whom we disclose Personal Information for business purpose |
|---|---|---|
| A. Identifiers. | Yes. For example, real name, unique personal identifier, Internet Protocol (IP) address, email address. | Different service providers such as data analytics providers; Cloud and hosting providers; payment processors, carriers, etc. |
| D. Commercial information. | Yes. For example, records of products or services purchased. | Payment processors; CRM providers; shipping and delivery service providers, etc. |
| F. Internet or other similar network activity. | Yes. For example, Visitors’ interaction with our Website. | Analytic providers; operational partners; security and fraud prevention providers; operating systems; data analytics providers; social media networks; Payment processors; CRM; customer support; cloud computing and storage vendors; shipping and delivery service providers, etc. |
| G. Geolocation data. | Yes. For example, your address or approximate location derived from IP. | Operational partners; Payment processors; CRM; customer support; cloud computing and storage vendors; shipping and delivery service providers, etc. |
| K. Inferences drawn from other personal information. | Yes. | Advertising and marketing partners |
- Directly from you: When you create an account, make purchases, participate in the Key Club, or contact our support team.
- Automatically: Through cookies, tracking technologies and server logs when you interact with the Channels.
- From third parties: From payment processors, ad and attribution partners and vendors, third-party analytics providers, customer feedback platforms, and other sources where you have given permission or where information is publicly available.
We may use the Personal Information collected as identified above, for the following purposes: to fulfill or meet the reason you provided the Personal Information (support, respond to a query, open an account etc.); monitor and improve our Services; provide our Services; marketing our Services; analyzing your use of our Services; respond to law enforcement; or otherwise as detailed in our Privacy Policy.
We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you with notice.
We do not “sell” information as most people would commonly understand that term, we do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment.
For retargeting and analytic purposes, when we promote our Services, we use third-party providers and tracking tools, advertising networks and social media. They provide these services by placing cookies, pixel or other tracking technology on our Website, and sharing with these vendors the online identifiers and online behavior information. The CCPA defines these actions as “sharing” or “selling”.
Below we detail the categories of Personal Information that we “sell” or “share” in the preceding 12 months for a business purpose (as defined under the CCPA).
| Categories of Personal Information (corresponding with the table above) | Categories of third-party recipients | Purpose of Sale or Share |
|---|---|---|
| Category A Category F Category G | Analytics providers, advertising networks. | Targeted advertising, cross-contextual behavioral advertising (“CCBA”), promoting the Services, analytics. You may exercise your right to opt out of the sale or share your Personal Information at any time through our cookie consent banner. |
Our Services are not intended for use by children, and we do not collect or maintain information about anyone under the age of 16.
Please contact us at: support@oakandluna.com if you have reason to believe that a child has shared any information with us.
The retention periods are determined according to the following criteria:
- For as long as it remains necessary in order to achieve the purpose for which the Personal Information was initially processed;
- To comply with our regulatory obligations;
- To resolve a claim, we might have or a dispute with you, including any legal proceedings between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.
Please note that, except as required by applicable law, we will not be obligated to retain your Personal Information for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.
If you are a California resident, you may exercise certain privacy rights related to your Personal Information.
We may limit our response to your exercise of these privacy rights as permitted under applicable law, all as detailed herein.
| California Privacy Right | Details |
|---|---|
| The right to know and access Personal Information | You have the right to know what Personal Information the business has collected about the You, including the categories of Personal Information, the categories of sources from which the Personal Information was collected, the business or commercial purposes for collecting, selling, or sharing Personal Information, the categories of third parties to whom the business discloses Personal Information, and the specific pieces of Personal Information the business has collected about the You. |
| The right to delete Personal Information. | You have the right to request the deletion of Personal Information that the business has collected from you, subject to certain exceptions. |
| The right to opt-out of the sale or sharing | You have the right to opt out of the “sharing” of your Personal Information for “cross-context behavioral advertising,” often referred to as “interest-based advertising” or “targeted advertising”, and the “sale” of your Personal Information. |
| The right to non-discrimination | You have the right not to receive discriminatory treatment by the business for exercising the privacy rights conferred by the CCPA, including an employee’s, applicant’s, or independent contractor’s right not to be retaliated against for the exercise of their CCPA rights. Discriminatory treatment may include denying consumer goods or services, charging different prices or rates for goods or services, providing you with a different level or quality of goods or services, etc. We may, however, charge different prices or rates or provide a different level or quality of Services if that difference is reasonably related to the value provided to us by your Personal Information. |
| The right to correct inaccurate Personal Information | You have the right to correct inaccurate Personal Information that a business maintains about you. |
| Limit the use or disclosure of sensitive Personal Information | Under certain circumstances, if the business uses or discloses sensitive Personal Information, you have the right to limit the business’s use or disclosure. |
| Opt-out of the use of automated decision making | In certain circumstances, you have the right to opt out of the use of automated decision making in relation to your Personal Information. |
To learn more about your California privacy rights, please visit https://oag.ca.gov/privacy/ccpa.
You may exercise these rights free of charge except as otherwise permitted under applicable law, by contacting us at: support@oakandluna.com.
Note, certain rights can be exercised by you independently without contacting us, for example, depending on your interaction with us:
- You can opt-out from receiving emails from us by clicking the “unsubscribe” link or other opt-out alternatives we make available, as detailed in the marketing communication we sent you or otherwise through the communication preferences settings, we make available within your account.
- You can delete, access and correct certain information available in your Account, through your account settings.
- Opt-out from selling or sharing can be executed at any time, by using the cookie settings tool () or the "Do Not Sell or Share my Personal Information" button all available through our Website.
- See below opt-out by using the Global Privacy Control (GPC) signals.
We do not offer financial incentives to consumers for providing personal information.
You can designate an authorized agent to submit requests on your behalf via the methods above. However, we will require written proof of the agent’s permission to do so and verify your identity directly. We will not verify your identity if the agent provides the power of attorney documentation.
We endeavor to respond to a verifiable Consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional forty-five (45) days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
By email: support@oakandluna.com.
As required under the CCPA, we will update the CCPA Notice every 12 months, if needed. The last revision date will be reflected in the “Last Update” heading at the top of this CCPA Notice.
Opt-Out Preference Signals: We honor Global Privacy Control (GPC) signals as a valid request to opt-out of the "sale" or "sharing" of your personal information. We process these signals in a frictionless manner without fees or changes to your user experience. To learn how to enable GPC, visit https://globalprivacycontrol.org/.
Do Not Track Settings: Cal. Bus. And Prof. Code Section 22575 also requires us to notify you how we deal with the “Do Not Track” settings in your browser.
As of the effective date listed above, there is no commonly accepted response for Do Not Track signals initiated by browsers. Therefore, we do not respond to the Do Not Track settings. Do Not Track is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visit: www.donottrack.us.